platform

the 3D experience builderour studio uses.

thob builder is the 3D experience builder behind every thob project. with market for shared starting points and AI for a faster first draft, it is open to your team and your agency.

create · builder.thob.studio

the editor behind every experience.

builder is where the 3D scene, the option picker and the rules come together. click an attribute to change the sofa, or switch devices.

aria sofav13 · draft
desktop · ≥ 1200 px
bindings, not code
connect any option to a material, mesh or price.
one page per device
separate mobile, tablet and desktop layouts.
edit together
artists and merchandisers work on one project at once.
versioned releases
publish a release, keep the old ones, roll back if needed.
accelerate · AI in builder

AI that shows its work.

describe the configurator you want. when your product’s 3D assets are in place, the AI builds a first version in rounds, using the same tools a person uses. every step is visible, tagged as AI-made, and can be undone.

brief
build a configurator for the aria sofa. three fabric types, colours that depend on the type, three leg finishes, and a live price.
illustrative run
the build log appears here.
round 0/5checks –
discover · market.thob.studio

start from parts that already work.

market is the catalogue of reusable building blocks for builder: templates, 3D models, components, materials and extensions. each listing is a fixed, versioned copy, so what you build on today still works tomorrow.

templates

apparel, furniture and kitchen configurators, room planners

3D assets

sofas, chairs, tables, apparel, vehicles

components

swatch pickers, hotspots, product cards, price labels

materials

fabrics, leathers, woods, metals

templates and market assets are shared starting points, available to every brand. want something no one else has? we’ll create assets exclusively for you.

early access
status

what’s live, and what’s next.

what’s live, and what’s next.
productwhat it doesstatus
buildercreate and update 3D experiences without code.live
marketstart from shared templates, models and materials.early access
AI in builderget a first draft of your configurator, faster.live
retail kioskyour range on the showroom floor, with nimbus.live
shopify appconfigurator on your shopify product pages.live
woocommerce & prestashopplugin and module for other storefronts.live
transitions & post-processinganimated option changes, vignette, ambient occlusion, bloom.in development
conditional optionsoptions that depend on earlier choices.in development
thob sdk & apia documented contract for custom stacks.in development
ARview in your room on ios and android.coming soon
crm, erp & manufacturingorders into the systems that run your business.planned
virtual try-ongarments on the customer.planned
self-serve plans

build it yourself, from a first project to a full team.

  • crawl
  • walk
  • jog
  • sprint
see pricing →

build with us, or build yourself.

tell us about your team and what you want to build.