studio plus self-serve
our studio builds for you, and builder lets your team or agency work on the same platform.
a fair, dated comparison of thob and animech.
animech is a swedish company based in uppsala, founded in 2007, that specialises in real-time 3D and cpq. its product configurator is called aniconfigurator. it builds bespoke configurators, including made-to-measure suits, with a focus on complex products.
our studio builds for you, and builder lets your team or agency work on the same platform.
showroom kiosks with orders and team management included.
our team works with brands in india, europe and the us.
assets can be created for your brand only.
capabilities each company lists publicly, out of 6: configurator on your store, studio-made 3D, checked against the physical product, in-store kiosk with order management, exclusive assets on request, self-serve builder. “not listed” counts as zero until verified.
| as of september 2026 | animech | thob |
|---|---|---|
| approach | bespoke configurators + cpq | studio + platform |
| who creates the 3D | their team | thob’s studio, or your team in builder |
| configurator on your store | ✓ | ✓ |
| in-store kiosk with order & team management | not listed | ✓nimbus included |
| checked against the physical product | not listed | ✓every asset |
| exclusive assets on request | not listed | ✓ |
| pricing | on request | published plans from $125/mo |
| founded | 2007 | to confirm |
| headquarters | uppsala, sweden | pune, india |
| self-serve platform | not listed | yes: thob builder |
zakeke, expivi, tailoor, animech are trademarks of their respective owners. comparison based on publicly available information as of september 2026. spotted something out of date? tell us.
if you need a bespoke configurator with deep cpq for a complex product, animech may suit you.
if you want studio-made 3D plus a self-serve platform, in-store kiosks with nimbus, and a team working across india, europe and the us, talk to us.
“having the 3D kiosk on the floor changes the whole consultation dynamic. the 3D interactive preview turned hesitation into excitement. customers are spending more time exploring options on their own, and closing the sale on the spot has never been easier.”
it uses publicly available information as of september 2026. if anything has changed, tell us and we will correct it.
yes. we review what you have today and plan the move with you, starting with one product or collection if you prefer.
often, yes. we review your files and tell you what we can reuse and what our studio would rebuild to match the physical product.
in pune, india. we work with brands in india, europe and the us.
book a consultation and we will show you what thob would build for your catalogue.