← back to open roles
internship6 monthsEntry-level (2-year MBA program)

Outreach Strategy Consultant

Sales & Business GrowthPune, India (on-site)Stipend based on evaluation (paid/unpaid) + performance incentives & commission

thob is a Pune-based 3D studio building photorealistic 3D configurators, visualizers, and interactive commerce experiences for premium fashion, furniture, and luxury brands across the US and Europe. As we grow our client base, we're building a sales team to drive outreach and business development. The Outreach Strategy Consultant owns the thinking behind how thob reaches new prospects and enters new markets designing outreach frameworks and channel strategies, then working with the wider sales team to test and refine them in the field. This role also works directly with the CEO and Heads of Department, gaining first-hand exposure to how sales strategy and business decisions are actually made.

responsibilities

  • Research and identify new customer segments, industries, geographies, use cases, and prospect profiles where thob's services can create meaningful business value.
  • Define and refine Ideal Customer Profiles (ICPs), buyer personas, decision-makers, account segments, and prioritisation criteria for different outreach and growth initiatives.
  • Follow a continuous research → hypothesis → campaign → measurement → iteration approach to develop and improve thob's lead-generation strategies.
  • Design scalable outbound strategies across LinkedIn, email, cold calling, communities, partnerships, directories, industry networks, and other relevant channels — with a strong focus on sustainable and economical customer acquisition.
  • Explore and implement AI-powered and technology-enabled approaches for prospect discovery, research, personalisation, lead qualification, content generation, campaign management, follow-ups, and other repetitive parts of the lead-generation process.
  • Identify opportunities to automate and systemize lead generation, reducing dependence on manual effort and expensive paid acquisition wherever possible.
  • Develop creative, low-cost and unconventional approaches to generate qualified leads, including partnerships, communities, referral mechanisms, content-led outreach, industry-specific initiatives, events, collaborations, and other experiments.
  • Develop inbound lead-generation ideas that can attract relevant prospects to thob through content, thought leadership, educational resources, campaigns, landing pages, social channels, communities, and other organic channels.
  • Design, launch and test outreach experiments, clearly defining the target audience, hypothesis, messaging, channel, expected outcome, measurement criteria, and learning from each experiment.
  • Track and analyze outreach and lead-generation performance across channels, identifying what is working, what is not, and where resources should be reallocated.
  • Continuously optimize messaging, targeting, channels, automation and campaign processes based on actual response, conversion and acquisition data.
  • Identify new industries and verticals for thob to pursue, validate their commercial potential, and develop practical go-to-market approaches for promising opportunities.
  • Build and continuously improve thob's outreach and lead-generation playbook, documenting repeatable strategies, successful experiments, tools, processes, messaging frameworks, and learnings for the Sales Interns and Business Development Consultant to execute.
  • Work closely with the Sales Interns to translate strategy into practical execution, observe real-world feedback, and refine the strategy based on field results.
  • Continuously explore new tools, platforms, AI capabilities, technologies and emerging growth techniques that can make thob's customer acquisition process more efficient, scalable and cost-effective.

requirements

  • Currently pursuing a 2-year MBA program with an internship requirement
  • Comfortable with direct, high-volume outreach across calls, email, LinkedIn, and in-person conversations
  • Strong communicator, able to engage prospects, clients, and department heads with equal ease
  • Naturally curious about markets and industries, enjoys research over rote execution
  • Able to think in frameworks and systems, not just individual outreach messages
  • Comfortable with ambiguity and being evaluated on real outcomes

apply for this role